Digital Marketing & AI

Training Overview

The Digital Marketing Training Course helps professionals gain the skills they need to succeed online. It starts by looking at the basics of digital and traditional marketing. Then, it covers important topics like inbound and outbound marketing techniques, audience analysis, and setting SMART goals.

Learners dive into content marketing, social media, and SEO with a focus on current trends, proven strategies, and practical tools. Advanced modules take it a step further—covering paid search with Google Ads, display and video advertising, and email marketing, all centered around effective campaign planning, execution, and optimization.

Additional focus areas include website performance and Google Analytics, where participants gain hands-on knowledge in design principles, user experience, tracking, and data interpretation. The course wraps up with a strategic capstone module that brings everything together—empowering learners to develop, implement, and measure end-to-end digital marketing strategies with confidence.

Shaping Tomorrow’s Workforce Through Strategic Learning

At WingsWay Training Institute, we equip aspiring marketers and professionals with cutting-edge digital marketing skills to help them thrive in today’s fast-paced digital landscape.

From SEO and social media strategy to Google Ads, content marketing, and analytics, our hands-on courses are tailored to meet industry demands and global standards.

Recognized by leading international certifying bodies and approved by KHDA and CPD, our programs combine flexibility with credibility—ensuring that learners gain practical, job-ready expertise.

Whether you're a working professional aiming to upskill or a fresh graduate looking to launch your career in digital marketing, WingsWay offers the right tools to help you make an impact.

With over 250 short-term, skill-based courses also spanning logistics, supply chain, procurement, finance, aviation, and HR, we continue to serve individuals, corporates, and government organizations with adaptable training that fits their evolving goals.

What You’ll Learn in the Digital Marketing Training ( Learning Objectives)

By the end of this course, you’ll be able to:

• Plan and run smart digital marketing campaigns (both inbound and outbound)

• Create interesting content for websites and social media

• Use social media tools to boost your campaigns

• Improve your website so it shows up better in search results

• Set up and manage ads using Google Ads

• Design and launch display and video ads that get attention

• Create email marketing campaigns with built-in automation

• Use Google Analytics to see what’s working and make things better

Course Outline: 40 Hours

Course Details

Unit 1: Foundations of Modern Digital Marketing

• Understand inbound vs. outbound marketing

• Compare traditional and digital strategies

• Explore key digital channels

• Define target audiences and analyze competitors

• Set SMART goals and monitor conversations

• Map the buyer’s journey

• Leverage AI for audience segmentation and predictive insights

Unit 2: Mastering Content Marketing

• Align content with business goals and audience needs

• Build brand communities and smart content plans

• Manage content via CMS, audits, and calendars

• Engage with diverse formats and strategic seeding

• Use metrics and AI tools like GPT for personalization and SEO insights

Unit 3: Social Media Marketing Essentials

• Grasp social media terminology and platform differences

• Drive brand growth using metrics and management tools

• Employ AI for analytics, engagement, and sentiment tracking

Unit 4: SEO Techniques

• Build SEO-friendly communities using video and storytelling

• Run campaigns, research keywords, and apply on-page/off-page SEO

• Personalize strategies, localize content, and track algorithm updates

• Use AI tools for research, NLP optimization, and ranking prediction

Unit 5: Performance Marketing – Driving Measurable Results

• Understand performance marketing fundamentals and ROI-focused strategies

• Launch and manage effective PPC campaigns using smart bidding and targeting

• Design landing pages and ad extensions for higher conversions

• Use AI tools to enhance ad copy, visuals, and campaign reporting

Unit 6: AI Tools in Digital Marketing – Boosting Efficiency and Innovation

• Explore key AI platforms for content creation and marketing automation

• Generate visuals and videos with generative AI tools

• Optimize audience targeting and campaign performance using AI insights

• Apply AI to streamline CRM tasks and improve multilingual communication

Unit 7: Email Marketing Components

• Structure email campaigns and integrate with sales

• Craft high-impact writing and manage databases

• Use automation, A/B testing, and AI personalization

• Capture leads and optimize engagement

Unit 8: Website Optimization

• Apply design and UX/UI best practices

• Monitor performance and test improvements

• Run heatmaps, behavior analyses, and dynamic personalization

• Use AI tools for ongoing optimization

Unit 9: Google Analytics Overview

• Set up, configure, and interpret analytics

• Track campaigns, clean data, and build funnels

• Integrate with Ads/Search Console and use custom reporting

• Apply AI for forecasting and trend analysis

Unit 10: Digital Strategy Development

• Build strategies using AI and core frameworks

• Define goals, budget, and resources

• Forecast trends and communicate plans clearly

• Enhance customer experience with smart AI integrations

Career Opportunities:

Digital marketing continues to be one of the most in-demand skill sets worldwide, opening doors across a wide range of industries. By completing this program, you’ll be equipped for key roles such as:

• Digital Marketing Specialist – Plan, execute, and manage campaigns across web, email, social, and paid platforms

• SEO Analyst – Boost website visibility and rankings through strategic optimization techniques

• Social Media Manager – Build strong brand presence and drive engagement on platforms like Instagram, LinkedIn, and X

• Content Marketing Executive – Create persuasive content that attracts, informs, and converts target audiences

• Google Ads Specialist – Design and manage high-performing paid search campaigns

• Marketing Data Analyst – Turn data into actionable insights to improve marketing performance

Key Topics

• Digital Marketing Fundamentals 

• Audience & Market Research 

• Content Marketing Strategy 

• Social Media Campaigns & Engagement 

• Search Engine Optimization (SEO) 

• Paid Advertising (PPC, Display & Video) 

• Email Marketing & Automation 

• Website Optimization & User Experience 

• Web Analytics & Data Insights 

• Strategic Planning & AI Integration