This innovative course explores a broad range of subjects and practices within the fields of advertising, PR and branding, from creative advertising and promotional video production to social media PR and place branding.
DurationThis dynamic programme in Advertising, PR and Branding directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.
Middlesex University Dubai was awarded ‘Best Media Centre’ in the region at the Forbes Middle East Higher Education Awards 2019.
This innovative course explores a broad range of subjects and practices within the fields of advertising, PR and branding, from creative advertising and promotional video production to social media PR and place branding. You will learn about the traditional differences between paid, earned and owned media, but also the ways in which brand communications are transforming this media landscape.
This degree brings together advertising, public relations and branding into an integrated curriculum. You will learn qualitative and quantitative research methods, including digital data analytics, to generate insights into consumer behaviour. These insights will inform the design, development and pitching of creative work and campaigns, which will see you producing strategy documents and promotional media, including social media content, adverts, events and videos, to help build your portfolio.
There is also a dedicated work placement opportunity in Year Two, which provides a launch pad for building your professional network and experience. Our campus puts you within easy reach of Dubai's Media City, and our students have secured placements with a range of companies, including agencies such as Ketchum RAAD Middle East, Edelman, Havas PR and DNG Events. You will be empowered to graduate with the skills, portfolio of work and industry connections that employers demand.
Our tutors include academic researchers, journalists, editors, and PR and advertising experts, who will support your development and help you to build industry-specific, transferable skills. You will benefit from a range of media-related events, including the Dubai Film Festival and the Emirates Airline Festival of Literature. Our students have interned at these events, participated in competitions there and won awards arranged by these organisations.
Accreditations
International Advertising Association
The Middlesex University Dubai "BA (Hons) Advertising, PR, and Branding" programme is accredited by the International Advertising Association (IAA), one of the world’s most influential networks of marketing and marketing communications professionals.
Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. Middlesex University Dubai has joined forces with the IAA to provide our students the opportunity to network with IAA's industry members, receive concessions or free admission to IAA's Global Events, access the latest, global, marketing and communications content, and attend professional training led by the world's most respected experts.
IAA qualifications are highly sought after by employers, and map alongside our own degrees, ensuring we are equipping our students with the best opportunities for a successful career in the creative industries.
Students enrolled on the "BA (Hons) Advertising, PR, and Branding" programme can avail complimentary IAA Student Membership until graduation.
Introduction
MDX Dubai is the first overseas campus of the renowned Middlesex University based in London (UK). The campus opened in 2005 and has over 5,000 students studying from more than 120 nationalities. A world-class British university with a 5-Star rating from the Dubai Knowledge and Human Development Authority, MDX Dubai is one of the leading institutions offering a quality UK education in the UAE.
The university has an exciting, diverse and multicultural campus and prides itself on providing a student experience with a difference. The University offers over 70 foundation, undergraduate and postgraduate programmes, including: Accounting and Finance, Business Management, Marketing, Computer Engineering, IT, Data Science, Robotics, Education, Psychology, Law, Digital Media, Film, Creative Writing and Journalism, Fashion Design, Graphic Design, and many more.
Middlesex University is a global university committed to meeting the needs and ambitions of a culturally and internationally diverse range of students, by providing challenging academic programmes underpinned by innovative research, grants and professional practice. Middlesex University Dubai prepares its students to be professional, skilled individuals fitted for the modern world, committed to life-long learning and able to contribute to the communities in which they live and work.
Why MDX Dubai?
Globally recognised and industry-accredited quality UK degree.
Wide range of scholarships and grants for undergraduate, postgraduate, international and professional students
Research-driven, world-class UK education delivered in state-of-the-art facilities
Apply with your predicted grades to receive a Conditional Offer Letter for January 2024
Thriving student community with a busy calendar of sports and cultural clubs
Dedicated careers service providing personalised mentoring and support finding employment and internships
Luxury, affordable accommodation close to campus, with free shuttle bus service
Opportunity to transfer credits overseas in your second year of undergraduate study
As well as having all the advantages associated with being a British university, Dubai campus students can benefit from all the opportunities afforded by a rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai.
The Campus is located in Dubai Knowledge Park, occupying spacious classrooms and study areas within four buildings. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community.
As well as having all the advantages associated with being a British university, Dubai campus students can benefit from all the opportunities afforded by a rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai.
The Campus is located in Dubai Knowledge Park, occupying spacious classrooms and study areas within four buildings. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community.
The Bachelor of Mass Communications Concentration in Public Relations will prepare the student to deliver PR messages effectively within the modern communications environment.
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