BSc In International Management (Major In Interactive Marketing) by MODUL University Dubai | Coursetakers.ae
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BSc In International Management (Major In Interactive Marketing)

img by MODUL University Dubai

This specialization will introduce the broad means available to today's online businesses to: promote their brands, goods and services, assess and manage their identity and reputation, acquire and retain customers through active marketing efforts and much more.

AED 161480
4.5
Average Rating
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Rating: 4.5/5 - 1 Votes

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img Duration

3 Years

Course Details

Learning Materials:

- Focuses on the skills to cater to the needs of global business and teaches about managerial decision-making as per the requirements posed by different cultures at play within an organization

- Equips the students with skills to tackle managerial question built on recent research and attuned to future economy needs

- Build solid foundation of students in the field of financial and banking sector by integrating managerial disciplines with several courses on financial economy

- Students are prepared for master level programmes offered by some of the well recognized universities around the world

Specialized studies offered in the following fields:

- Entrepreneurship

- Interactive Marketing

- Governance or International Management

Major in Interactive Marketing:

The focus of the major in Interactive Marketing is to prepare the students to the broad field of online marketing and advertising which is working beyond the boundaries and lines drawn by the traditional marketing beliefs nowadays. 

This specialization will introduce the broad means available to today's online businesses to: promote their brands, goods and services, assess and manage their identity and reputation, acquire and retain customers through active marketing efforts, coordinate marketing activities across channels, create a community and involve users in feedback and co-creation as well as measure their interactive marketing strategy success.