This course will give you the skills and develop your knowledge base about the principles of marketing and enabling you to develop a marketing plan by employing all elements of the marketing mix.
DurationThis program will give you the skills and develop your knowledge base about the principles of marketing and enabling you to develop a marketing plan by employing all elements of the marketing mix. While learning all this, you will also be expanding your understanding to the real-life examples and applications of the discussed framework and theories.
Learning Outcomes:
- Explaining marketing role
- Interrelating different functional units of a company with the role of marketing
- Marketing mix and learning ways to employ them
- Developing a basic marketing plan
- Evaluating a marketing plan
Contents:
- Definitions and the marketing concept
- The role of marketing
- The interrelationships of functional units
- The 7Ps marketing mix
- Achieving overall business objectives
- Marketing planning
- Structure and development of marketing plans
Explore Education is the leading bench marked education and training institute in UAE.
Based in Dubai, the economic epicenter of UAE, we take honor and privilege to be recognized and approved by the Knowledge and Human Development Authority (KHDA) and as a Technical and Vocational Education and Training (TVET) Centre.
As an approved institute by KHDA, the acceptance and validation prospects of our qualifications cater to global reach.
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