Digital Marketing

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing.

Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Course Outline

Introduction to Digital Marketing

• What is marketing?

• How we do Marketing?

• What is Digital Marketing?

• Benefits of Digital Marketing

• Digital Marketing Platforms and Strategies

Website Designing With WordPress

• What is website

• what is Domain Name

• Domain Name Suggestion

• Register a Domain Name

• Web Hosting Concept

• Types of Website

• Popular CMS

• Default Settings in WP

• Types of Themes

• Theme Settings and Customization

• Managing Themes

• Content Management in WP

• Categories, Tags and Posts

• Pages and Sub Pages

• Plugins and Widgets

Introduction to Search Engine

• How the Search Engine Work?

• Components of  Search Engine

• Google Algorithms

• Google Result Pages

• Panda, Penguin, Humming Bird & Pigeon

Keyword Research and Competition

• Introduction to keyword Research

• Types of Keywords

• Keywords Research & Methodology

• Google Keyword Planner

• Market Research and Analysis

• Competition Analysis

• Finalizing the keyword List

OnPage Optimization  

• introduction to Google

• what is webmaster tools

• Verification process in GWMT

• selection Target Location

• Fundamental  On-page Factors

• Website Speed

• Domain Name in SEO

• URL Optimization

• Title Tag Optimization

• Meta Tags Optimization

• Content Optimization

• Sitemap Generation

• Using Robot.txt

Off Page Optimization

• What is link building

• Types of Link Building Methods

• Do Follow Vs. No Follow

• Link Building Guidelines

• Link Analysis Tools

• Directory Submission

• local Business Directory

• Social Bookmarking

• Blogging & Commenting

• Guest Blogging

• Link Building Resources

Local SEO

• What is Local SEO?

• Importance of Local SEO

• Submission to Google my Business

• Completing the Profile

• Local SEO Ranking Signals

• Local SEO Negative Signals

• Citations and Local Submissions

Penguin Recover Process

• Symptoms of penalty

• Analyze Which Update hit the site

• Panda Recovery Process

• penguin Recovery Process

• DISAVOW Tools

PPC Advertising (Google Adwords)

• introduction to Paid Marketing

• Google Account Setup

• Interface Tour and Billing Settings

• Account Structure

• Campaign Settings

• Ad Group Setup

• Keyword Match Types

• Keyword Research Tools

• Understanding Ads Auction

• What is Quality Score

• Factors to Improve Quality Score

• Types of CPC'S

• Bidding Strategies

• Ad Formats

• Ad Guidelines

• Ad Extension

• What is DSA ?

• Create A DSA Campaigns

• What is Conversions

• Implementing Conversion Tracking

• Calculating ROI

• Segments and Filters

• Search Terms and Ad Auctions

• Customization Tools

• Reporting

• My Client Center

• Google Adwords Editor Tool

• Introduction Bing Ads

• Difference Between Bing and Google

• Exporting the Campaigns

Display Advertising

• what is Display Advertising

• How Display Ads Works

• Benefits of  Display Advertising

• Creating a Display Campaign

• Bidding Strategies

• Targeting Option in Display Network

• Keyword Based

• Interest & Remarketing

• Topics

• Placements Targeting

• Demographics

• Exclusions Options

• Ad Formats and Sizes

• Examples of Good and Bad Ads

• Display Ad Builder

• Display Planner Tool

• Display Campaign Reporting

• Conversion Tracking

• Remarketing in AdWords

• Benefits of Remarketing  Strategy

• Building Remarketing List & Custom Targets

• Creating Remarketing Campaigns

Google Shopping Ads

• What is Shopping Campaigns

• Benefits of Shopping Campaigns

• Google Merchant Center Account

• Products Feeds

• Types of Products Feeds

• Settings Up and Organizing your Shopping Campaign

• Best Practices for Shopping Ads

Mobile Marketing

• Growth in Mobile Industry

• Benefits of Mobile Marketing

• Mobile Marketing Goals

• Creating Mobile Website

• Mobile Search Ads

• Mobile Call Only Campaigns

• Mobile Apps Install Campaigns

• Mobile Ads Formats

• Conversion Tracking

• Reporting in Mobile Ads

Video Marketing

• Importance of Video Marketing

• Create a video Campaigns

• Location Targeting

• Biddings Strategies

• Creating  Targeting Groups

• Targeting  Options in Video Ads

• Types of Ad Formats

• Measuring the Result of Campaigns

• Best Practice of Video Ads

Google Certification

• Introduction to Certificate

• Types of Certifications

• Register on Google Partner

• Exam Format and Example Questions

Email Marketing

• What is Email Marketing?

• Importance of Email Marketing

• Popular Email Marketing Software

• Email Marketing Goals

• Introduction Mail Chimp

• Mail Chimp Pricing Structure

• Account Setup and Settings

• Email Marketing Strategy

• Creating Subscribe list

• Integration of forms in site

• Import Subscriber List

• Types of Email Marketing Campaigns

• What is News Letters

• Design a News Letter

• Reports

• Marketing Automation

Social Media Marketing

• What is Social Media?

• Benefits of  Using SMM

• Social Media Statistics

• Why use Social Media Marketing

• Social Media Strategy

• Impact of social Media on SEO

• Overview Facebook, Twitter, LinkedIn  , Instragram, Pinterest, Google + )

Online Reputation Management

• What is ORM ?

• Why we Need ORM

• Example of ORM

• Areas of Analyze in ORM

• Search Engine Results

• Blogs and Website

• Reviews and Complaints

• Complaints Sites

• Social Media

• Generate ORM Report

• What we need to do in ORM

• Monitor Search Results

• Monitor Complaint Sites

• Monitor Reviews

• Monitor Sites and Blogs

• Monitor Social Media

• Tools and Managing Reputation

Google Analytics

• What is Analytics?

• Importance of Analytics for Business

• Popular Analytics Software

• Key Performance Metrics  in Analytics

• Introduction to Google Analytics Tool

• Installing Analytics Code in Site

• Analytics Account Structure

• Interface Tour to Google Analytics

• General Tools in Analytics

•  Real time Reports

• Audience  Overview Report  (Active Users, Geo Graphics Reports, User Behavior, Technology )

• Traffic Source Reports (SEO Traffic, Adwords Traffic, And Social Traffic).