Digital Marketing Skills

Program Overview

The charge of Digital Marketing has fast become the standard marketing platform for all forward-thinking businesses in today’s fast paced environment. 

Whether you work in public, private or third the sector, having a comprehensive ‘Digital Marketing Strategy’ is critical to the success of your operation.

This digital marketing program will educate you in a wide range of techniques used in online media and digital tools, helping you to implement effective marketing strategies within your company. This program has a hands-on, pragmatic approach.

You will learn key skills through a range of practical techniques, including:

• Group projects,
• Presentations,
• Case studies,
• Role-plays and simulations.

This fast-paced, innovative, and thought-provoking program aims to develop you personally and professionally.  Consequently, enhanced levels of transferrable skills, both professional and interpersonal will result.

Who Should Attend?

• Marketing Professionals.
• Business Development Managers, Business managers
• SME Owners
• Social Media Marketers
• Entrepreneurs
• Professionals in charge of developing and/or implementing social media for their organization
• Professionals interested in a career shift to social media

Objectives:

By the end of this program, you will be able to:

• Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow.
• Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
• Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
• Create compelling digital display campaigns
• Capture, segment and manage subscribers for fruitful email marketing campaigns
• Discover what works by measuring and optimizing social media campaigns. Then discover what works even better
• Leverage mobile marketing for a precision micro-targeting edge
• Create a cohesive digital marketing strategy for your business

Program Contents:

Day-1 Module one - Principles of Digital Marketing:

• Inbound and Outbound Strategies
• Digital Media Examples
• Traditional vs. Digital Marketing
• Principles of DMI’s 3i Methodology
• Digital Channels

Day-1 Module two – Digital Research:

• Audience Research
• Social Listening Platforms
• Social Listening and Audience Research Tools
• The Buyer’s Journey
• Five Marketing Functions
• 360 Digital Marketing Campaign

Day-2 Module one - Content Marketing Concepts and Strategy:

• Benefits of Content Marketing
• Qualities of Effective Content
• Types of Content
• Content Alignment with the Buyer’s Journey
• Community Management
• Content Marketing Strategy

Day-2 Module two – Creating, Curating and publishing Content:

• Content Types and Formats
• Content Tools
• Content Creation and Curation
• Content Creation Best Practice
• Brand Components
• Content Personalization
• Content Platforms
• Benefits and Challenges of Content Seeding
• Content Scheduling Techniques and Tools

Review and Summary.