Event Management Processes and Procedure

Program Overview:

This program focuses on the vital components required to ensure effective ‘Event Management’ practices are followed.

Delegates will learn key tips, techniques and strategies to ensure that large-scale events, including festivals, conferences, ceremonies, formal parties, concerts, and conventions can be delivered successfully, using a variety of processes that ensure the adherence of excellent project management disciplines.

We explore the public relations and promotion skills which are required from event managers, including the role of event planners and the desired competencies and behaviors which they must demonstrate.

Furthermore, this program will introduce the chronological approach to effective event management.  by identifying the main tasks in checklist form to aid a successful event planning approach.

Who Should Attend?

This program most benefits managers who have primary responsibility for coordinating corporate events. 

These include marketing managers, seasoned event managers, individuals who wish to develop new skills and those who simply want to update or refresh their existing ‘Event Management’ skill set.

Objectives:

By the end of this program, you will be able to:

• Define the key objectives of a successful ‘event management experience
• Produce a comprehensive ‘event management’ template to support future event management projects
• Undertake a stakeholder analysis, identifying the key players of each planned event
• Develop a robust H&S and risk assessment strategy to future events
• Identify the most appropriate marketing initiatives for each event

Program Content

Day-1 Module one - The role of event management

• Event planning - classifying different types of events
• Event Concept and theming
• Recognizing common features of each event
• Understanding the impact of size and complexity
• Planning for uncertainty in events

Day-1 Module two - Establishing the aims and objectives of an event

• Identifying and recognizing the key stakeholders
• Selecting the right venue - identifying where and when an event should take place
• Event Budgeting - costing and pricing different proposed events
• Establishing the Event Management Plan
• Venue Management and Operations

Day-2 Module one - Human Resource Management – Risk Management

• Forming an event management team
• Recruiting staff and volunteers
• Reporting and communicating among and between teams
• Booking special guests, using external providers
• Major incident and crisis management
• Health and safety requirements

Day-2 Module two – Marketing the Event           

• Attracting and managing sponsorship, other sources of funding for events
• Promoting the event (including social media event marketing)
• Managing registration, types of tickets - managing logistics
• Contingency planning
• Laying out the venue - liaising with the venue owner and external providers
• Clearing up after the event - evaluating the event
• Analyzing feedback
• Final administrative tasks.

Review and Summary.