Issues and Crisis Management

Acquire the knowledge required to avoid being irreparably damaged by a crisis. You will learn to prepare plans in order to protect the reputation of your firms and understand the process of dealing with a crisis as it happens.  

You will also learn the techniques to apply while dealing with social media and press to get your message across effectively while minimizing potential damage in the public eye.

By incorporating different case studies and useful materials, you will understand how communication and operational response together are integral to effective incident response and protecting reputation

Highlights:

• An awareness of the media and communication environment at the time of a crisis
• The available media platforms and practical guidance on how to use them
• How communication is integral to effective operational response
• How to create an incident communications plan alongside a range of useful planning tools
• Practical skills for media communication and supporting case studies

Objectives:

• Develop practical skills enabling effective communication at the time of an incident
• Familiarize students with both techniques & technologies involved in crisis communication
• Provide a health check for your personal & organizational readiness
• Provide the confidence to know that your response strategies are appropriate and effective
• Build relevant knowledge through exploring relevant case studies and practical exercises
• Develop flexible creative and well-motivated teams