MA (Fashion Management with Marketing)

by De Montfort University Dubai

This course is ideal for fashion, textiles or business graduates who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector.

AED 73500

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img Duration

2 Years

Course Details

This course is ideal for fashion, textiles or business graduates who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to offer creative solutions to industry challenges confidently. 

Learn critical strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your knowledge of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis. 

Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your critical position on the sector's significant sustainability issues.

Our teaching experts are at the forefront of commercial and research activities, ensuring the latest practice informs the curriculum and that your work responds to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations, with the option to develop your work into an MSc qualification depending on the technical focus of your project.

 

Key features 

  • Develop a technical understanding of the fashion industry and a solid foundation of management principles and customer marketing.

  • Undertake a work-based project in a real-world setting to develop your chosen specialism while putting your skills into practice professionally. Join our close-knit interdisciplinary community, which fosters a supportive learning environment for students worldwide.

  • Benefit from the expertise of our highly experienced academics and valuable insights from guest lectures from leading professionals in the sector.

  • The programme leaders are experienced professionals dedicated to ensuring students receive a high-quality education. They are readily available to answer any questions or concerns students may have regarding the accreditation process or the course content. 

  • DMU Dubai students can now benefit from the Industry Advisory Board, which comprises leading experts and professionals at the enterprise level. The board provides valuable insights and guidance to ensure the curriculum remains relevant and current with industry trends and demands.

  • Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance

Entry criteria

English language

  • Applicants will typically hold an undergraduate degree with a minimum pass of 2:2 or equivalent overseas qualification. 

  • Professional qualifications deemed to be of equivalent standing will be considered on an individual basis. 

  • Work experience is not a requirement. However, applications from those without formal qualifications but with significant professional experience in the relevant field will be considered individually.

Professional Accreditations

At DMU Leicester this programme is accredited by the below-mentioned bodies. Students starting at DMU Dubai then transferring to DMU Leicester to complete their studies may be eligible to achieve the UK professional accreditations associated with this programme: contact us to find out more.

Accreditations

Ranked as one of the best fashion schools in the world for 2022 (CEOWORLD, 2022) and in the top 10 in the UK for 'career atter 15 months' (The Guardian Universi 2022), our innovative and widely-respected courses help prepare students for fulfilling futures in this fast-paced industry. 

Green Gown Award 

The School of Fashion and Textiles won the Next Generation Learning and Skills Award in the Green Gowns Awards 2021 and received global recognition in the Inter Green Gown Awards 2022. These awards are the gold standard for sustainability in universities around the world and this puts DMU at the forefront of sustainable fas textiles education in the UK. Sustainability is at the heart of our curriculum and teaching, empowering our students to be agents of change within the industry. 

UK Fashion and Textiles Association 

We are members of the UK Fashion and Textile Association which ensures our teaching stays up to date with the latest developments in the sector and provides valua industry links that enhance our courses.

Teaching and assessment

Lectures deliver a discourse on a particular subject followed by seminars which are used for holding discussions or for the exchanging of information in a smaller group. Tutorials are provided usually to discuss a subject one-to-one between the tutor and yourself; however, you may find yourself in a small tutorial group to benefit from others' contribution.

The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity.

As a postgraduate student you will be expected to conduct a substantial amount of self-directed learning. This is important for you to contextualise your studies and to broaden your knowledge. It is the breadth and depth that will add so much to your work and your studies. Through receiving feedback on your work, you will be able to reflect on aspects of your learning and develop an action plan that will help you to progress.

The fashion and textile business is highly competitive, and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members. We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra-curricular activity.

Throughout the programme, the curriculum is enhanced by visiting lectures from a variety of business experiences, where appropriate.

Contact hours

In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week.

Graduate careers

This programme will equip you with a breadth of knowledge and skills applicable to a diverse choice of career opportunities within the fashion industry, including buying, marketing, public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce. 

Strategy Pillars

After a long campaign, 150 years ago, the Leicester School of Art was formed. It offered flexible, skills-based learning, open to both men and women. Over the next century, higher learning in the city was responsive to – and helped shape – local industries and their associated technologies. Since its foundation in 1992, De Montfort University (DMU) has provided broad-based education to hundreds of thousands of students as well as undertaking research in a variety of areas.

The next decade will see large-scale changes in the education sector. By 2030 there will be 25 per cent more 18-year-olds in the UK, changes to the student loan system will emphasise lifelong learning, and digital developments will continue to rapidly drive teaching expectations.

The need to generate new knowledge through fundamental and applied research has never been greater. As a city, Leicester has one of the lowest skills bases in the country, with 19 per cent of working-age residents having no qualifications, and a desperate need to level up social inequity.

But it also has enormous entrepreneurial potential and is one of the most popular cities to start up a business in the UK. There are clear opportunities for greater research, skills training and collaboration with regional businesses to address the city’s low productivity rates and contribute to levelling up. Coming out of the pandemic, Covid-19 provides the catalyst for us to do things in new ways.

We have created our new strategy against this context. The development of our strategy has involved more than 1,000 participants, with contributions from our staff, students, governing body and key partners. In our strategy, we are committing to becoming an ‘empowering university’, one that will enable staff, students and partners to develop to their full potential. We are a bold, unapologetically ambitious and outward-looking institution, and will use innovative education and research methods to inspire and empower.

We will lead by example on exploring issues of social justice through our platform as the UK’s only hub for the United Nations’ Sustainable Development Goal 16. We’ll expand our reach with knowledge collectives, engaging our community in mental health practice, equality and sustainability. Through this, we will create a fairer and more sustainable society.

Our strategy is delivered through four key pillars: Learning for Life, Knowledge Creation, Empowering People and Partnerships with Purpose. We will respond to local, national and global business needs to provide flexible ways to upskill our students.

Our research will focus on creating and applying knowledge for social benefit. We won’t be afraid of doing things differently. As an empowering university, our staff, students and partners will actively be part of a diverse community that will strive for equality.

 

Our Mission

Discovering gateways of opportunity that empower students, staff, and our community to create a fairer society.

 

Our Vision

Creating a community of participation, fairness, and collective responsibility; transforming individual lives and championing a fair and sustainable society.

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    Post Box: 294345, Academic City, Dubai

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