MSC Digital Marketing and Analytics

by Middlesex University Dubai

The programme will provide students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It provides a diverse range of knowledge, competences and skills required to become Professional Digital Marketer.

AED 83100

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img Duration

1 Year Full Time, 2 Years Part Time

Course Details

The MSc Digital Marketing & Analytics aims to prepare students for successful employment by encouraging the development of a range of skills that will enable them to work effectively, both collaboratively and individually. It is designed to develop students’ understanding of Digital Marketing and its integration into an organisation’s overall marketing strategy.

A variety of learning, teaching and assessment strategies are employed in order to enhance the student experience and ensure that as wide a range as possible of appropriate skills and learning outcomes are met.

The MSc Digital Marketing & Analytics programme is offered in Full-time (lasting 1 year) and Part-time (2 years) study modes and will consist of six compulsory modules, two optional modules and a research project. Compulsory core taught modules and other optional modules are worth 15 credits each and taught over a term, with the final research project carrying 60 credits.

The programme seeks to deliver digital marketing knowledge with both a local and global market outlook, taking into consideration diversity, equity, inclusion (DE&I), ethics and sustainability, and how to respond to digital disruption, against a backdrop of the ever-increasing importance data. In two dedicated analytics modules students will gain expertise in utilizing analytics tools and dashboards, data analysis methods, data visualization and the effective reporting of data through two dedicated analytics modules.  Analytics are core to the programme and blended throughout the core modules. 

A variety of learning, teaching and assessment strategies are employed in order to enhance the student experience and ensure that as wide a range as possible of appropriate skills and learning outcomes are met.  

This course offers a comprehensive take on digital marketing & analytics with a strong emphasis on the application of theory to practice. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of Digital Marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and participation in an industry project.

A programme tailored with your future in mind

The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career focused and looking to enhance your skills for employment in a range of marketing positions.

Practical learning from experienced marketeers and researchers

The programme emphasises practical hands-on application of knowledge. Through the Practitioner Perspectives module, the programme offers you a unique practitioner focused learning experience, including a week-long residential programme. You will gain a practical and applied perspective of the marketing discipline through the engagement with industry partners. The project combines workshops from managers at Google, Facebook and Twitter and allows students to work in syndicate groups to discuss, disseminate and present their strategic thinking based upon the information provided throughout the week.

Accreditations

The Chartered Institute of Marketing

This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.

This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.

CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. This helps our university students to advance into practitioners, stand out from the crowd and increase their chances of securing their first-choice graduate position. Please visit the CIM Accredited Degrees website (and select Middlesex University Dubai from the drop down menu) to see the exemptions offered for your programme.

Middlesex University Dubai is also one of the few CIM Accredited Study Centres in Dubai, offering students the opportunity to complete any remaining CIM modules required to earn their CIM qualification. For more details, please visit the MDX Dubai CIM Accredited Study Centre page.

Introduction

MDX Dubai is the first overseas campus of the renowned Middlesex University based in London (UK). The campus opened in 2005 and has over 5,000 students studying from more than 120 nationalities. A world-class British university with a 5-Star rating from the Dubai Knowledge and Human Development Authority, MDX Dubai is one of the leading institutions offering a quality UK education in the UAE.

The university has an exciting, diverse and multicultural campus and prides itself on providing a student experience with a difference. The University offers over 70 foundation, undergraduate and postgraduate programmes, including: Accounting and Finance, Business Management, Marketing, Computer Engineering, IT, Data Science, Robotics, Education, Psychology, Law, Digital Media, Film, Creative Writing and Journalism, Fashion Design, Graphic Design, and many more.

Middlesex University is a global university committed to meeting the needs and ambitions of a culturally and internationally diverse range of students, by providing challenging academic programmes underpinned by innovative research, grants and professional practice. Middlesex University Dubai prepares its students to be professional, skilled individuals fitted for the modern world, committed to life-long learning and able to contribute to the communities in which they live and work.

 

Why MDX Dubai?

  • Globally recognised and industry-accredited quality UK degree.

  • Wide range of scholarships and grants for undergraduate, postgraduate, international and professional students

  • Research-driven, world-class UK education delivered in state-of-the-art facilities

  • Apply with your predicted grades to receive a Conditional Offer Letter for January 2024

  • Thriving student community with a busy calendar of sports and cultural clubs

  • Dedicated careers service providing personalised mentoring and support finding employment and internships

  • Luxury, affordable accommodation close to campus, with free shuttle bus service

  • Opportunity to transfer credits overseas in your second year of undergraduate study

 

As well as having all the advantages associated with being a British university, Dubai campus students can benefit from all the opportunities afforded by a rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai.

The Campus is located in Dubai Knowledge Park, occupying spacious classrooms and study areas within four buildings. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community.

As well as having all the advantages associated with being a British university, Dubai campus students can benefit from all the opportunities afforded by a rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai.

The Campus is located in Dubai Knowledge Park, occupying spacious classrooms and study areas within four buildings. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community.

  • Dubai Knowledge Park Branch

    Blocks 15, 16 & 17 , Dubai Knowledge Park, Dubai

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