Social Media Marketing

Social media is an essential communication tool that offers the company global exposure, brand recognition, as well as traffic and sales growth.

Eligibility: The Social Media Marketing courses in Dubai are perfect for any professional passionate about digital marketing and is looking to be equipped with essential social media marketing skills.

There are no specific prerequisites for this Social Media Strategy training; however, basic knowledge in digital marketing is an added advantage.

Outline:

Module 1: A Strategic Perspective on Social Media Marketing

• Introduction to social media
• Consumer decision – making process
• Role of social media in marketing strategy
• Set social media marketing objectives

Module 2: Leveraging Networks

• Understand the role of networks in the distribution of content
• Network structure
• Flow of information
• Online networks and communities to engage consumers
• Identify influencers and their role in distributing content

Module 3: Creating Engaging Content

• Create social media content
• Role of storytelling in a digital landscape
• Evaluate and select platforms for distributing content

Module 4: Social Media Listening and Co – Creation

• Examine social media listening
• Marketing decision making
• Introduction to approaches to social media listening
• Draw inferences from listening data
• Open innovation and co – creation

Module 5: Assessing Social Media ROI

• Introduction to the investment of social media activities
• Metrics for measuring the success
• Role of analytics
• Role of paid media in social media marketing

Module 6: The Role of Social Media in the Organization

• Describe organizational approaches
• Manage specific issues in social media
• Negative feedback
• Online reviews
• Crisis management
• Identify ethical conflicts and issues

Key Takeaways:

Upon completion of our Social Media Marketing training, the candidate will be able to:

• Acquire expertise in social media fundamentals
• Enhance and consolidate existing social media skills
• Build outstanding social media campaigns
• Develop and implement effective campaigns and strategies for social media
• Make online presence more compelling by creating captivating content

Accreditation:

Our Social Media training in Dubai is accredited by ISO 9001: 2015 and the Knowledge and Human Development Authority (KHDA).

Why Learners Point:

As one of the foremost providers of Social Media courses in Dubai, we have ample experience in teaching relevant skills and knowledge.

Our Social Media Strategy course offers the following advantages:

• Our Social Media course is designed based on real – world scenarios, formulating and evaluating practical requirements
• Our Social Media Marketing courses strive to provide a reality check and insight into the requirements of a challenging role and how to fulfill it
• We also provide live interactive sessions and hands – on experience through assignments associated with the actual work environment
• To enhance the learning experience of our students we provide organized group sessions and integrated training modules
• Our discrete approach to career guidance enables our students to get successfully placed in renowned organizations