Learn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case stud
DurationLearn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case studies.
Outline:
- Strategic Marketing Planning and steps in the planning process
- Market segmentation, targeting and positioning
- Market, customer, company, and competitor analysis
- Segmentation tools
- Customer and market strategy and focus
- The Four Phases of Customer Orientation
- Assessing customer needs, satisfaction and loyalty
- Strategic Price Management and Psychology of pricing
- Surveys and experiments
- Strategic Brand Management
- Valuing and tracking brand equity
- Understanding, creating and building brand equity
- Building the quality-satisfaction-loyalty survey
MENTOR is a leading management consultancy firm with offices in California and Dubai. It offers various development programs in addition to the consultancy services to help companies achieve performance improvement and effectiveness.
This course will teach you everything you need to know about understanding, evaluating and creating a marketing strategy & plan. You will get a better understanding of the market-driven approach and obtain a broad view of client satisfaction
This course will give you a thorough understanding of the concepts, definition and principles of marketing management. It includes overseeing a new product that is being developed, the planning stage, advertising, promotion and sales stages
This programme provides an integrated and logical approach to successfully navigate Channel Management decision-making in today’s dynamic environment.
This course will give you the skills and knowledge of marketing a financial service. It will provide you details of all the ins and outs involved in the marketing process of a financial service.
This training will provide you with the knowledge and understanding of different sales and marketing roles and objectives by planning, developing, evaluating and implementing, advertising, merchandising, and trade promotion programs.
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