Learn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case stud
DurationLearn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case studies.
Outline:
- Strategic Marketing Planning and steps in the planning process
- Market segmentation, targeting and positioning
- Market, customer, company, and competitor analysis
- Segmentation tools
- Customer and market strategy and focus
- The Four Phases of Customer Orientation
- Assessing customer needs, satisfaction and loyalty
- Strategic Price Management and Psychology of pricing
- Surveys and experiments
- Strategic Brand Management
- Valuing and tracking brand equity
- Understanding, creating and building brand equity
- Building the quality-satisfaction-loyalty survey
MENTOR is a leading management consultancy firm with offices in California and Dubai. It offers various development programs in addition to the consultancy services to help companies achieve performance improvement and effectiveness.
This is a comprehensive course to learn about business planning and marketing. You will learn about developing basic business plan, understand all elements of a business plan and learn to link the business plan with the overall strategy by c
This course synchronizes sales, marketing and relevant digital practices to give business professionals of all levels and backgrounds a complete, in-depth and multi-dimensional insight into these disciplines
It is a comprehensive course designed to develop efficiency, effectiveness and confidence within you as being part of the sales and marketing team. This program is highly interactive and it is approved by KHDA.
This training focuses on teaching you the science and art behind the concept and techniques of 'market Intelligence (MI)'.
This course takes on the task of teaching the delegates about the latest marketing techniques & trends led by industry experts.
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