Sales Training

Overview of the course:

Sales Skills Training course contains many exercises, role-plays, and guidelines to help the delegates master the sales skills during the course and start applying their newly acquired knowledge to their professional lives straight away.

Since the industrial revolution, the world has gone through a major development frenzy leading to the production of the vast number of products and services that we enjoy today. As the number of products, ideas, and concepts have increased, so is the need to inform and convince others of their benefits and applications to personal and professional lives. Sales skills therefore have become a vital part of any successful business and organization. The sophisticated sales industry active today has introduced new selling philosophies and pioneered modern techniques and sales methodologies.

Whether you are directly involved in sales as a salesperson or the production of these products or services, knowing how to sell is an incredibly useful skill. This comprehensive course, introduces traditional (influence-based) and modern (facilitative and consultative-based) selling techniques and prepares the delegates for a variety of sales environments from retail and customer face selling to sophisticated business-to-business trade involving large projects.

Psychology is one of the main components of this course. There is an emphasis on customer loyalty, which is responsible for most sales and long-term profitability of any business. As a salesperson you need to take specific steps (relying heavily on many psychological aspects) to create a loyal customer that keeps coming back to you time and again.

Learning Outcome:

• By the end of this course, participants will be able to:
• Sell using a structured framework and have the right mentality to maximise your conversion
• Take advantage of modern sales techniques by understanding the difference between the traditional and modern methods
• Focus on the customer's needs and pitch your sale from the most efficient angle to get maximum results
• Phrase your sentences efficiently when selling a product or an idea
• Sell by focusing on the customer using effective modern selling frameworks
• Use the power of the brain to optimise your sales activities
• Read and use body language effectively to enhance your communication skills
• Sales Process