Managing Events Successfully

This one-day program is aimed at powering your events to the next level, building your brand and promoting your products and services. Events, after all, have become the over-arching strategic marketing tool to build and promote your brand, and the face of your organization to the world.

You will understand the planning and management process of events, take look at creative design themes and inspirations for events, learn how to promote your events using digital marketing tools, create value for your customers, and learn from successful events case studies.

You will also learn how to evaluate your event by looking at financials and ROI of event projects.

Contents:

- Short Review of Phases of Event Management
- The Event Canvass
- Digital Marketing Tools for Events
- Creating Customer Value in Events Marketing
- Trends and Forecasts in Events Management Industry
- High Impact Creative Concept in Events
- Financials in Event Management (Forecast Versus Actual)
- Corporate Sponsorship Marketing in Events
- Case Studies of Various Types of Events (Lifecycle, Entertainment, Sporting, Conferences and Trade Shows)
- Presentations of Event Project